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三星電子視覺顯示 （VD） 業(yè)務(wù)執(zhí)行副總裁 Alex Lee 展示了新的一體化 VXT 平臺

數(shù)字標(biāo)牌是AV技術(shù)中最重要的市場之一。沒有人對此提出異議。從您最喜歡的得來速和您孩子教室外的標(biāo)志到安全性最高的控制室，您都可以看到一切——所有這些都變成了 LED。這是很多內(nèi)容。

當(dāng)您只是一個企業(yè)時，在嘗試管理多個顯示器時，讓這些內(nèi)容看起來不錯？一場噩夢。數(shù)字信號網(wǎng)絡(luò)上最好的內(nèi)容通常不是由從事 AV 工作的人設(shè)計的。如果有人設(shè)法創(chuàng)建了一個成功的設(shè)計，那么它幾乎不會觸及他們還必須創(chuàng)建和管理的所有其他類型的顯示內(nèi)容的表面。

這就是為什么上個月，三星電子宣布推出其視覺體驗轉(zhuǎn)換 （VXT） 平臺，這是一種云原生內(nèi)容管理解決方案 （CMS），將內(nèi)容和遠(yuǎn)程標(biāo)牌管理結(jié)合在一個安全平臺上。它不僅可以提高 B2B 顯示器上的內(nèi)容質(zhì)量，還可以用作交鑰匙內(nèi)容管理解決方案并將其推向玩家。它由三部分組成：

• VXT CMS：一個內(nèi)容管理平臺，可同時處理內(nèi)容、播放列表和日程安排。
• VXT 畫布：所見即所得 （WYSIWYG） 的創(chuàng)意工具，用戶可以在其中使用自定義和公司字體以及系統(tǒng)上預(yù)加載的模板和圖像創(chuàng)建原創(chuàng)內(nèi)容。
• VXT播放器：VXT 支持 Tizen 和基于 Android 的播放器，同時還可以在一個屏幕上同時管理多個 Web 元素。

這意味著三星 VXT 用戶可以設(shè)計更好的標(biāo)牌內(nèi)容，并可以將該平臺用作完整的 CMS 來調(diào)度、部署和管理該內(nèi)容——無論網(wǎng)絡(luò)規(guī)模如何，因為這一切都是在云上完成的。事實上，由于與RedMedia的合作，三星甚至通過在Hy-Vee商店部署了10,000個屏幕來展示概念驗證。而且，任何 VXT 平臺用戶都可以訪問與 Hy-Vee 相同的創(chuàng)意內(nèi)容制作系統(tǒng)——即使您只部署到一個屏幕！

最后，三星通過稱為預(yù)集成可重復(fù)解決方案（PIRS）的東西將VXT與一些最酷的創(chuàng)意資產(chǎn)集成在一起。這包括讓 VXT 用戶訪問：

• VXT 藝術(shù)：用戶可以訪問藝術(shù)品和照片庫，包括來自各種藝術(shù)博物館和畫廊的內(nèi)容，以供企業(yè)使用。
• Link My POS：Wisar Digital 的解決方案允許 VXT Canvas 從銷售點 （POS） 系統(tǒng)中提取產(chǎn)品數(shù)據(jù)，通過庫存更改自動執(zhí)行內(nèi)容。
• Ngine Real Estate：與Ngine Networks一起開發(fā)，企業(yè)可以根據(jù)位置無縫顯示待售或出租的房產(chǎn)。

PIRS 或預(yù)集成可重復(fù)解決方案提供第三方系統(tǒng)集成商、軟件開發(fā)商和內(nèi)容合作伙伴的內(nèi)容、解決方案和專業(yè)知識

而且，三星甚至在 VXT 平臺中添加了能源管理功能，因此現(xiàn)在組織可以檢查顯示器的能耗水平并相應(yīng)地定制使用情況。

該公司在 ISE 2024 期間的全球發(fā)布會上正式推出了 VXT 解決方案。三星電子視覺顯示 （VD） 業(yè)務(wù)執(zhí)行副總裁 Alex Lee 分享了公司對新平臺的愿景，這標(biāo)志著三星所描述的解決方案正在為各種規(guī)模和跨行業(yè)的企業(yè)“徹底改變用戶體驗”。

Wisar Digital 等 PIRS 合作伙伴對 VXT 的特性和功能給予了推薦。

在主題演講之后，Wisar Digital和KniTec的推薦信，并親身演示了該平臺的特性和功能。

Alex 說：“VXT 代表了數(shù)字標(biāo)牌云原生內(nèi)容管理的下一個時代，我們不僅為客戶和客戶解決了一些最棘手的問題，而且還提供了一個可以幫助企業(yè)釋放潛力的解決方案，這讓我感到鼓舞。“通過VXT使數(shù)字標(biāo)牌領(lǐng)域民主化，我們強調(diào)了我們對各地客戶的堅定承諾。”

三星自成立以來一直處于數(shù)字標(biāo)牌市場。如果你環(huán)顧四周，你會看到它的展示無處不在——在零售店、學(xué)校和整個企業(yè)園區(qū)。三星為如此多的市場提供動力，從硬件到軟件——多合一解決方案是該公司的專長。只有它希望提高內(nèi)容質(zhì)量，并使設(shè)計和管理過程對于那些不是天生的創(chuàng)意的人來說變得簡單易用才有意義。

當(dāng)然，過去還有其他嘗試來改進標(biāo)牌系統(tǒng)的創(chuàng)作過程和開發(fā)生成。但是，它們都不是由顯示器制造商自己推動的。而且，這表明三星致力于在每次部署中為每個人提高標(biāo)牌質(zhì)量。向三星致敬！

Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics showcased the new all-in-one VXT platform

Digital Signage is one of the most important markets within AV technology. No one disputes that. You see everything from the signs outside your favorite drive-thru and your child’s classroom to the highest-security control rooms — all transforming to LEDs. That’s a lot of content.

Making this content look good while trying to manage multiple displays when you’re just one business? A nightmare. The best content on a digital signal network is usually not designed by someone who works in AV. And if someone does manage to create a successful design, it barely scratches the surface of all the other types of display content they also have to create and manage.

That’s why last month, Samsung Electronics announced the launch of its Visual eXperience Transformation (VXT) platform, a cloud-native Content Management Solution (CMS) combining content and remote signage management on one secure platform. It not only amps up the quality of the content on B2B displays, but it can also be used as a turnkey content management solution and drive it to the players. It’s a three-part offering:

VXT CMS: A content management platform that simultaneously handles content, playlists and schedules.
VXT Canvas: What You See is What You Get (WYSIWYG)-based creative tools in which users can create original content with custom and company fonts, as well as templates and images pre-loaded on the system.
VXT Players: VXT supports Tizen and Android-based players, while also managing multiple web elements simultaneously on one screen.
This means that a Samsung VXT user can design better signage content and can use the platform as a complete CMS to schedule, deploy and manage that content — no matter the network size, as it’s all done over the cloud. In fact, Samsung has even shown proof of concept through a 10,000-screen deployment at Hy-Vee stores, thanks to a partnership with RedMedia. And, any VXT Platform user has access to the same creative content production system that Hy-Vee has — even if you’re deploying to only one screen!

Finally, Samsung has integrated VXT with some of the coolest creative assets via something it has dubbed Pre-Integrated Repeatable Solutions (PIRS). This includes giving VXT users access to:

VXT Art: Users can access a library of artwork and photos, including content from various art museums and galleries, to be used across businesses.
Link My POS: A solution by Wisar Digital allows VXT Canvas to pull product data from Point Of Sale (POS) systems, automating content via inventory changes.
Ngine Real Estate: Developed with Ngine Networks, businesses can seamlessly display properties that are for sale or rent based on location.

PIRS or Pre-Integrated Repeatable Solutions offers content, solutions and expertise of third-party system integrators, software developers and content partners

And, Samsung even added energy management into the VXT platform — so now organizations can check on the energy consumption levels of displays and tailor usages accordingly.

The company officially introduced the VXT solution at its Global Launch Event during ISE 2024. There wasn’t an empty seat in the house as Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics shared the company’s vision for the new platform – marking what Samsung describes as a solution that is “revolutionizing the user experience” for businesses of all sizes and across industries.

PIRS Partners such as Wisar Digital gave testimonials to VXT’s features and capabilities.

Following the keynote speech, which included testimonials from Wisar Digital and KniTec, there was a hands-on demonstration of the platform’s features and capabilities.

“VXT represents the next era of cloud-native content management for digital signage, and I’m motivated by the idea that we’re not only solving some of the toughest problems for clients and customers but delivering a solution that can help businesses unlock their potential,” said Alex. “By democratizing the digital signage landscape with VXT, we’re emphasizing our unwavering commitment to our customers everywhere.”

Samsung has been in the digital signage market since its inception. If you just look around, you’ll see its displays all over the place — in retail, in schools and across the corporate campus. Samsung powers so much of the market, from hardware to software — all-in-one solutions are the company’s specialty. It only makes sense that it would want to step up the content quality and make the design and management process simple and easy to use for those who aren’t natural creatives.

Sure, there have been other attempts at improving the creative process and development generation of signage systems in the past. But, none of them have been driven by the display manufacturers themselves. And, this shows a next-level commitment by Samsung to amp up the quality of signage for everyone in every deployment. Kudos to Samsung!